Bianca Spizzirri

Visual Design and UX

Senior Associate - UX and Visual Design at New York Life Insurance Company August 2016 – Present
• Create digital designs in the Marketing Department using Sketch and Invision
• Conduct User testing - in-person testing as well as Userzoom tests
• Collaborate with consumer research teams to make sure work is inline with the current Marketing needs
• Use Adobe AEM
• Ensure all web visuals are ADA compliant
• Set up, design and run our quantitative testing and optimization program in collaboration with the Analytics team using Adobe Target

Digital Designer at New York Life Insurance Company May 2015 - 2016
• Work on multiple web properties in a front end development role (public facing assets and in-house intranet)
• Adobe Target - design strategy and implementation for testing and optimization
• Work with in-house corporate clients to create and provide digital assets
• Ensure brand compliance across all platforms
• Responsible for photography and image research for web assets
• Design web assets using Sketch
• Maintain front-end standards
• Create all digital assets for the agency side portal site including banner ads and mastheads
• Consult and document best practices and code standards
• Participate in projects in all stages of the product life cycle
• Create HTML templates for single modules and full micro sites
• Develop web-site mock-ups for clients to ensure quality control and client satisfaction before project development phase
• Execute and monitor standards for user interfaces, page design and graphics development
• Work across teams and departments collaborating on projects

NN/g UX certified
April 2018 - April 2018
• Certificate Program: NN/g's training and UX Certification program offers in-depth, targeted learning about the most important UX topics and effective UX techniques.

Senior Designer at GateHouse Media
November 2012 - March 2015
• Responsible for design and layout of daily newspaper, magazines, the TV Tab and EXTRA (weekly paper); designed print and web Ads using Photoshop, InDesign, Illustrator and Quark; made all flyers and other in-house related artwork
• Ensured all ads that were scheduled to run were completed and placed in paper
• In-charge and worked on over 50 projects
• Created and edited content for the Rolla Daily News website
• Interviewed and made hiring decisions and recommendations for part-time and contract employees for the Composition Department
• Trained employees, helping them integrate into the Composition Department
• Updated and maintained files for advertising database
• Worked with sister papers, The Waynesville Daily Guide and The St. James Leader Journal contributing to design and layout work
• Implemented weekly meetings between departments to open up communication and ensure timely completion of projects

Associate Sales Design Team Graphic Designer at Cablevision Corporate Offices
Responsible for revamping and updating the entire video manual used by the Sales Department using Adobe InDesign CS5.5 , Adobe Photoshop, Keynote, PowerPoint and Adobe Illustrator
• Collaborated with team members on projects and project research
• Designed manual handouts for both C and C East divisions and Optimum West divisions using Adobe InDesign and PowerPoint
• Used Adobe Dreamweaver CS5.5 to update HTML and CSS for the Sale Department e-learning training website used by Cablevision employees
• Participated in department wide meetings

Design and Art Department Management at IDS Printing 2010 – 2012
• Created original designs based on client needs using Adobe Photoshop, Adobe InDesign, Adobe Illustrator and Corel Draw
• Handled product research/price comparison-printers, embroidery, products
• Responsible for following and overseeing projects from start to finish
• Ensured proof sheets were set up and sent to clients as quickly as possible
• Ensured that product specifications were correct and merchandise was ordered
• Kept in constant contact with nationwide printers and subcontractors, and insured projects were running smoothly and completed on time
• Built relationships with clients, discussed project ideas and revisions
• In-charge of following up on all orders and resolving any art revisions requests
• Responsible for the organization and management of our sample library

Junior Designer at LPC Promotions
• Responsible for designing for corporate, social and non-profit events and organizations using Adobe Photoshop, Adobe InDesign, Adobe Illustrator and Power Point.

• SUNY Poly
MS in Information Design and Technology, 2018
• UX Certification – NN/g
• St John’s University
BFA, 2009